Why CVS Is Betting on Its 74 Million Loyalty Program Users to Stand Out in Retail Media

After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to Emarketer. He headed up beauty for Walmart Connect before becoming vice president and general manager of CVS' retail media arm, CVS Media Exchange...