Blake Lively Seemingly Readies New Beauty Brand With a Meaningful Name

It looks like Blake Lively might be the next celebrity to enter the beauty space.

Fans on social media noticed that the 36-year-old actress is following an account on Instagram that appears to be a new beauty brand with a meaningful name linked to her.

Keep reading to find out more…

The beauty brand in question is called Blake Brown Beauty. If you were unaware, Brown is actually Blake‘s last name. Lively is a stage name that the actress has used in Hollywood. Her dad Ernie used the same surname while working in the industry.

Little is known about the brand just yet. However, Blake follows its Instagram account. She is also the only person that the brand is following.

So far the account has only shared one post, which is of a woman from behind with a blonde bun. This has led some to speculate that the brand might include some haircare products.

If so, Blake would be following in the footsteps of Rihanna and Beyonce, who have both recently launched haircare lines.

However, the brand’s profile photo appears to be its logo set in some sort of powder product, possibly a highlighter or shimmering bronzer.

We will update you as soon as we learn more!

We’ve previously rounded up some celebrity owned beauty brands, which you can shop in Sephora.