More than a third of fashion and footwear products get returned in online shopping: Report

A recent report by Return Prime revealed that over a third of fashion and footwear products are returned in online shopping, with 17.6% of all ecommerce orders being returned, leading brands to implement stricter return policies. Return Prime's founder Sashwat Swaroop emphasised the importance of efficiently managing returns to reduce losses and drive revenue. Ecommerce sales surged during the pandemic, exacerbating return issues, prompting brands to adjust return policies to mitigate costs.