Former Barstool CEO Erika Ayers Badan wants to bring some edge to the lifestyle industry

The CEO of the new lifestyle brand Food52 talks about cultivating a community of fans on the latest episode of the ‘Rapid Response’ podcast.

Erika Ayers Badan, the new CEO of lifestyle brand Food52 and former CEO of Barstool Sports, is eager to borrow from the model that turned Barstool into an online cultural juggernaut. Whether it be cultivating a community of fans, or leaving the cameras running to capture viral moments, Erika shares how she plans to bring a little David Portnoy to the food industry.