‘More than just a logo on a shirt’

From left: Betsson Group CEO Jesper Svensson and CCO Ronni Hartvig with the new Inter shirt.

Those who love the beautiful game, Italian style, will have noticed that for the new season, Serie A champions Inter’s kit has two novelties. The first is the two stars above the club crest, symbolising the 20 league titles won in their history. And the second is the Betsson sponsor.Betsson Group has enjoyed a long...