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Target offering coupons for used denim

Target is giving back-to-school shoppers an incentive to recycle this summer, offering 20% discount coupons for purchases of new denim to customers who bring in used denim to the retail giant. Target says it will recycle what people bring in and turn it into new products. Alyssa Hardy, author and contributing editor at Teen Vogue, joined CBS News to discuss the program.

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