This company has a new prescription medication for women’s sexual dysfunction

Hello Cake has two new prescription-only products that address arousal in women.

In the more than 25 years since Viagra’s little blue pill hit the market and the two decades that Cialis has been available, erectile dysfunction has been one the most lucrative areas of medicine. Since the two went generic in 2016 (Viagra) and 2018 (Cialis), direct-to-consumer health companies have been in an ED innovation arms race, with novel delivery forms like chews and gummies making them even easier to integrate into men’s daily life.