Ecommerce sales up 19% YoY in mid-year sales week of July 19-25

The health & nutraceuticals segment grew 78%, FMCG and agriculture 48% and beauty and personal care grew 21%. Major rival Flipkart had its Greatest of All Time (GOAT) sales from July 20 to July 25, while fashion and beauty marketplace Nykaa had its Hot Pink Sale between July 19 and July 28.