We analyzed nearly 2 million GoFundMe campaigns. This is what they don’t tell you
![We analyzed nearly 2 million GoFundMe campaigns. This is what they don’t tell you](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/p-1-91164910-what-gofundme-conceals-the-campaigns-that-fail.jpg)
GoFundMe’s fundraising process includes an algorithm that promotes the most successful cases—which it profits from—via tips and fees.
Long before the advent of reality television, the popular game show “Queen for a Day” thrilled American audiences by giving women who told heartbreaking tales of financial struggles a chance at winning expensive items that could help solve their problems.