Tata Digital stitching 'value fashion' plan under its Cliq brand

Tata Digital planned to enhance Tata Cliq for value fashion to rival Flipkart, Amazon India, and Reliance Ajio. They aimed to attract mass-affluent consumers through partnerships with global and Indian brands. Zudio remained offline despite its success, and Tata Cliq was streamlined under Tata Digital's super app Neu, excluding Zudio.