Amazon Q2 Ad Revenue up 20% to $12.8 Billion, Short of Wall Street Forecasts

Amazon’s initiative to insert ads into Prime Video helped drive its advertising revenue up 20% for the second quarter of 2024 — but it was less than analysts expected. The company reported ad sales of $12.77 billion for the period, up 20%. Analysts were anticipating the tech giant to generate $13 billion in ad revenue, […]