"The role of the CMO changed a lot" in the last four years, says Nice CMO Einat Weiss

Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer.

"I really believe that at the end of the day marketing needs to be not just eye catching but also data-driven," Weiss tells Business Insider. "And this is something that I feel is extremely, extremely important in order to be an effective CMO is really having the ability to understand data and make data-driven decisions."