Beverage of the Week: Happy Thursday is too boring to be notable

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie dough whiskey.

I see Happy Thursday a lot. Not at bars or the liquor store, really, but it turns out they bought a lot of ad time on local Milwaukee Brewers broadcasts.

I guess that makes sense. Molson Coors makes Happy Thursday, and Miller Brewing is part of that deal. So the money that would have gone toward maintaining the Miller Park name has instead been funneled to “spiked refresher” awareness and we’ve got a ballpark with a zombie name that will live on for decades. At least that’s my reading of the situation, wrong as it is.

Anyway, I’m always down for canned cocktails and hard seltzers. Happy Thursday isn’t really either; it’s not a seltzer, because it has no carbonation. But it’s not quite a proper canned cocktail because there’s no specific spirit shouted out on the can. In fact, the ingredient list just hits you with “ALCOHOL” in the second spot. Not a ton, at 4.4 percent ABV, but you’re probably not getting a premium vodka or whatever there.

Still, the flavors make sense and a bubble free seltzer-like slim can fills a void. After a college career of bringing Thursdays back, I’m happy to find out if I can still pull it off now I’m an old man. Let’s see if Happy Thursday is any good.