Brat boost: 10 times more Gen Z donors contributed to Harris' campaign in July than Biden's in June

Gen Z and millennial donors helped fuel Harris' massive July fundraising haul.

• Kamala Harris raised $310 million in July and now has $377 million in her war chest.
• The campaign saw a huge surge of support among Gen Z and millennial donors.
• Democrats have regained their cash advantage and now have $50 million more on hand than Donald Trump.

Kamala Harris' campaign is seeing neon green, as it boasted eye-popping July fundraising numbers that were sparked in part by new enthusiasm among Gen Z and millennial donors. The vice president raked in $310 million this month and now has $377 million in her war chest, according to a press release from her campaign.

The campaign reported that 10 times more Gen Z donors and eight times more millennial donors contributed in July compared with June. Two-thirds of the money came from first-time donors and much of the cash came when Harris took over the ticket. Within one week of Biden dropping his reelection bid, the burgeoning Harris campaign raised more than $200 million. According to her campaign, it was the best grassroots-fundraising month in the history of presidential races.

In quickly establishing her campaign strategy, Harris has leaned into the support from and culture of Gen Z voters. She has embraced bright-green brat memes, coconut emojis, and the organic surge of energy that's bubbled up among young Democrats. Polling demonstrates that she's significantly more popular among young voters than Biden was, as Axios reported.

"The tremendous outpouring of support we've seen in just a short time makes clear the Harris coalition is mobilized, growing, and ready to put in the work to defeat Trump this November," Julie Chavez Rodriguez, Harris' campaign manager, said in the press release.

Democrats had seen their cash advantage completely disappear in recent months, as grassroots donors and deep-pocketed contributors alike soured on Biden. Now Harris has $50 million more on hand than Donald Trump. The former president didn't have a bad fundraising month himself; he raised $137 million, bolstered in part by the convention and failed assassination attempt.

Still, Harris more than doubled his numbers and will seek to maintain the enthusiasm in the coming weeks among voters across generations.