What Amazon’s NBA deal means for the future of sports media rights
![What Amazon’s NBA deal means for the future of sports media rights](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/p-1-91165360-what-the-nbas-deal-with-amazon-means-for-the-future-of-sports-media-rights.jpg)
An attorney specializing in sports broadcasting rights weighs in on the implications of Amazon’s NBA deal, and how WBD’s lawsuit will likely shake out.
It was not exactly a fast break. When the NBA last week officially spurned Warner Bros. Discovery’s attempts to continue a 40-year partnership between the league and WBD subsidiary, TNT Sports, opting instead for a deal with Amazon Prime, it was the end of a long, slow, unusually public negotiation. Well, not quite the end.