How to Craft Unique and Helpful Location Pages - BrightLocal

Location pages are essential for many multi-location businesses. With unique and valuable content, these pages can rank in search engines and attract customers. In order to do that, though, they need to be backed by a robust SEO strategy. Otherwise, they run the risk of bloating the site with low-value, duplicative URLs. In this guide, we’ll be walking through how to make sure your site’s location pages are optimized for local SEO success. What is a location page in local SEO?Location pages are web pages that give detailed information about a particular business location in a specific city, county, or state. They help potential customers find the nearest physical location of the business, as well as provide search engines with enough info to index and rank the page for “near me” and “city name + industry” keywords.You may also hear location pages referred to as ‘local landing pages’ or ‘location landing pages’. These are essentially the same thing.Why bother with location pages?Locatio...