Emami's 45% top-line comes from acquired brands, non-rural revenue increase

Home-grown FMCG firm Emami's 45 per cent top-line in FY24 came from acquired brands, and non-seasonal brands contributed 56 per cent of its revenue, according to the latest annual report of the company.

Now Emami is graduating from being a seasonal and rural-focused company to a "perennial and universal" organisation and has been positioning itself by taking a consumer-centric approach, said Vice Chairman and Managing Director Harsha V Agarwal.

"This is evident in the fact that pain management, Fair and Handsome, Kesh King, and strategic investments generate non-seasonal revenues; the proportion of revenues derived from non-seasonal brands is a high 56 per cent today from 51 per cent in FY2019-20," said Agarwal, addressing shareholders.

Besides, the proportion of revenues coming out of non-rural geographies has increased.

"The company's effective positioning is consumer-centric (as opposed to product-centric), addressing challenges faced by consumers," he said.

The emerging Emami