This Elizabeth Banks-Approved Brand’s $30 Eye Serum Makes Under-Eyes ‘Stay Moisturized & Glowy'

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We all know that the best way to prevent wrinkles is to start a skincare routine full of daytime SPF and nighttime retinol in our 20s. But let’s be real: not all of us had a 12-step skincare routine during our dorm room days. For those of us who discovered there’s more to skincare than just removing makeup later in life, trying to find a product that doesn’t just prevent but also helps alleviate existing fine lines and dull skin can be a bit daunting. That’s where No. 7 Future Renew Damage Reversal Eye Serum – a transformative solution for under-eye care, a brand endorsed by the always glowing Elizabeth Banks.

Elizabeth Banks, who became the face of No. 7 when she turned 50 in February 2023, was her candid self when discussing how despite having ultra glowy complexion, didn’t always take the best care of her skin in the past. “I’m approaching a milestone birthday soon, and I think I’ve had some skin care regrets in my life,” she confessed to WWD at the time. “I mean, we all know it—too much sun, not enough hydration, not enough sleep.”

If you’ve shared the same skincare pitfalls, this eye serum might be a good start to a renewing skincare routine. The No. 7 Future Renew Damage Reversal Eye Serum promises to leave the delicate skin around your eyes looking plumper and fuller. “I love this eye serum. Under my eyes get dry and I normally need to use a lot of cream to moisturize. I only need a tiny bit of this serum and my eyes stay moisturized and glowy,” one reviewer noted.

The serum boasts some seriously moisturizing and skin-smoothing ingredients. Hyaluronic acid locks in moisture, while peptides boost collagen to help smooth out those pesky fine lines. And with antioxidants like vitamin C, your skin gets a brightening boost while fighting off free radicals and dark spots.

“I started using this eye cream and definitely see results on week 3. Puffiness has gone away and my eyes are brightened,” shared another satisfied customer. The serum’s gentle formula means it’s suitable for even the most sensitive skin types. “I wondered why this item is almost always sold out. Now, I know! It is gentle, non-greasy and effective in smoothing fine lines and softening wrinkles around my eyes,” reads another glowing customer review.

So whether you’re looking for a new eye cream to add to your beauty arsenal or are building a skincare regimen for the first time, for this $30 eye serum is an easy addition to your bathroom cabinet. As another customer puts it, “I’ve been using it for roughly a month now and I can definitely see an improvement in my bags under my eyes and my crow’s feet.” With so many rave reviews and an endorsement from a celebrity who knows sometimes serious skincare starts a little later in life, it’s time to give your under-eyes a little TLC.

Before you go, click here to see the best pregnancy-safe skincare products: