Google to sunset Structured Data Files v6 in Display & Video 360

Structured Data Files v6 for Display & Video 360 is set to sunset on April 30, 2025, where not migrating to v7 or higher could lead to service interruptions.

Google is phasing out an older version of its Structured Data Files (SDF) format used in Display & Video 360, its enterprise-level advertising platform.

Why we care. This change affects advertisers and partners using SDF v6, requiring them to migrate to newer versions to maintain uninterrupted service.

Key details:

• SDF v6 will be deprecated on April 30, 2025
• Users must migrate to SDF v7 or higher before the sunset date
• Google has provided a migration guide for transitioning from v6 to v7

What’s next. After April 30, 2025:

• Default versions for partners and advertisers will automatically update to v7
• API requests using SDF_VERSION_6 will return a 400 error

How to get help. Google has set up a new Display & Video 360 API Technical support contact form for migration assistance.

The bottom line. Advertisers and partners using SDF v6 have about 9 months to plan and execute their migration to avoid service disruptions.