TikTok agrees to pull rewards feature from E.U. after concerns over 'addictive effect'
![TikTok agrees to pull rewards feature from E.U. after concerns over 'addictive effect'](https://media-cldnry.s-nbcnews.com/image/upload/t_fit_1500w/rockcms/2024-08/240805-tiktok-al-1108-81a9c4.jpg)
TikTok has committed to “permanently withdraw” a rewards program from the E.U. after the bloc raised concerns about the feature’s potential "addictive effect."
TikTok has committed to “permanently withdraw” a rewards program from the E.U. after the bloc raised concerns about the feature’s potential "addictive effect."