Car connectivity: What consumers want and are willing to pay

(17 pages)McKinsey projects that more than 90 percent of vehicles sold in 2030 will be connected, up from 50 percent today.1Michele Bertoncello, Christopher Martens, Timo Möller, and Tobias Schneiderbauer, “Unlocking the full life-cycle value from connected-car data,” McKinsey, February 11, 2021. To capture the full value of this growing market, OEMs and other mobility players should consider the following three questions:About the authorsThis article is a collaborative effort by Alexander Baule, Michele Bertoncello, Ben Ellencweig, Florian Garms, Goran Mirkovic, Felix Rupalla, Tobias Schneiderbauer, and Kilian Zedelius, representing views from McKinsey’s Automotive & Assembly Practice and the McKinsey Center for Future Mobility. What is the importance of connectivity for different customer segments, including those defined by region, demographic characteristics, and selected vehicle powertrain? How can OEMs and other mobility players create a winning connectivity offering (including a...