Trai asks service providers, telemarketers to effectively curb pesky calls

Amid consumer complaints about pesky calls, TRAI on Tuesday held a meeting and conveyed a strong message to service providers and their telemarketers to take effective measures to curb bulk communications using voice calls.

As part of the crackdown, the regulator has sought proactive action from all the stakeholders specially access service providers (telcos) and their delivery telemarketers. The immediate action sought includes implementing technical solutions for traceability and preventing bulk calling by enterprise customers using 10-digit numbers.

"The regulator has conveyed a strong message to the service providers and their telemarketers to come forward and take effective measures to curb bulk communications using voice calls," the Telecom Regulatory Authority of India (TRAI) said in a release.

In view of the consumer complaints about unsolicited commercial calls, TRAI held a meeting on Tuesday with access service providers and their delivery telemarketers to deliberate the .