Keep it fresh: many Britons chose new scent to echo their seasonal fashion changes - study
![Keep it fresh: many Britons chose new scent to echo their seasonal fashion changes - study](https://media.fashionnetwork.com/m/a8b0/c424/2664/a76c/d94a/7812/e899/84e5/8ad7/009d/208x208/009d.jpg)
Britons change their fragrance every nine months, with 30% switching to match the season, akin to a change in their fashion-buying habits, a survey by fragrance website Thompson & Carter London reveals.