TelevisaUnivision Closes Upfront With High Ad Prices for Sports
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the company saw more advertisers participate in this year's Upfront than in the past, which drove "single-digit volume growth across its linear, streaming, social and digital properties" that increased TelevisaUnivision's CPMs (or the cost to reach 1,000 viewers)....