Jaypore Celebrates 'Handloom Heroes of India' on the 10th National Handloom Day

New Delhi [India], August 7: Jaypore, an artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd. proudly honours the rich tradition of Indian handloom crafts on the 10th National Handloom Day. Jaypore is well-known for its commitment to maintaining and developing ancient artisanal skills and has built long-term relationships with varied artisanal communities across India to ensure that these age-old crafts continue to thrive.