Why day passes at hotels and resorts are becoming more popular
![Why day passes at hotels and resorts are becoming more popular](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/08/AP24219588675261.jpg)
Day passes cover pool time, spas and, sometimes, fitness centers.
As an independent business consultant, Jen Ford in Austin, Texas, is the master of her own schedule. Twice a month, she blocks out “me” time. In the sweltering summer, that means poolside at one of her hometown’s many hotels and resorts.