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Sorority Rush Keeps Getting Weirder

Kappa Kappa Gamma went full Smurf.

Photo-Illustration: by The Cut; Photos: @malliestarr, @acofran, @hollyyyharvs/TikTok

If you’re craving a break from the Olympics and the election, may I introduce to you the Blue Man Group of sorority rush? It’s been three years since Bama rush first captured national attention with its Michael Kors–touting PNMs and cyborgian dance routines. While the novelty has worn off, one sorority from the University of Oklahoma seems to have harnessed a bit of the original magic. Last week, at least on Instagram, OU’s Kappa Kappa Gamma looked to be your average majority-white southern sorority posting its cherished blonde members line-dancing in matching cowboy boots. Come Monday, however, the dozens of smiling women had been replaced by a bunch of weird girls in blue Avatar unitards and sparkles in their armpits.

From what we can gather, it is once again time for fall recruitment, and apparently, the OU chapter hosts a “Blue Day” each year in which its members sport the sorority’s official colors: “Kappa blue,” “Gamma blue,” “bright blue,” or “light blue.” But this year, the outfits took a turn for the bizarre. As seen in now-viral TikToks, current chapter members decked themselves out in Katy Perry–esque wigs from her Teenage Dream era, inflatable Violet suits from Willy Wonka & the Chocolate Factory, and accessorized Power Rangers costumes with layered thongs and bras. Some applied restrained “natural everyday makeup” in the form of blue concealer and blue unibrows, while others smeared clown makeup across their mouths like depressed pandas. Many of the videos are set to a song that sounds like it was made on GarageBand, with the lyrics “Cute and intellectual/These girls are exceptional/In everything, we dominate/So Kappa’s what I nominate.” And, in perhaps my favorite detail, the sorority apparently designed its own version of an all-blue Keith Haring banner? I’m not sure if that’s legal, but it is funny as hell.

Of course, we are still talking sorority rush, so it doesn’t come as a surprise that there’s one Avatar impersonator with some problematic dreads. At the very least, I salute these women for daring to dress like 5-year-olds with free rein in Mommy’s closet in a sea of Lilly Pulitzer–adorned rushees. I can’t decide if I fear them or if I want to be them. Probably both.

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