Premiumization is driving long-term growth in India: Prateek Agrawal

​Yes, somebody who is in the value part can change merchandise and still do very well, so that remains to be seen. But we are not for value. I think roti, kapda, makan kind of stuff is completed for India. Whatever is left will be done over the next two-three years. So, if you see volume growth in the base categories, they are tending towards zero very quickly. Premiumisation is the story.