Canva’s cutesy new brand hides its bigger ambitions
![Canva’s cutesy new brand hides its bigger ambitions](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/08/009-91169221-canva-branding.jpg)
The Canva logo isn’t new. But everything else around the brand is.
With more than 190 million users worldwide, Canva has become a design juggernaut—and it’s only growing more ambitious. From rapidly integrating AI tools to redesigning its UX, the company has aggressively expanded from an easy-to-use design tool for social media posts to an enterprise-friendly creative suite that can handle just about any work-related task.
And now, it has a new brand to match.