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Canva’s cutesy new brand hides its bigger ambitions

Canva’s cutesy new brand hides its bigger ambitions

The Canva logo isn’t new. But everything else around the brand is.

With more than 190 million users worldwide, Canva has become a design juggernaut—and it’s only growing more ambitious. From rapidly integrating AI tools to redesigning its UX, the company has aggressively expanded from an easy-to-use design tool for social media posts to an enterprise-friendly creative suite that can handle just about any work-related task. 

And now, it has a new brand to match.

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