Fresh produce deliveries are now a covered medical benefit in Tennessee

FarmboxRx is pioneering the concept of food as medicine through a new partnership with Tennessee’s largest insurer.

Tennessee’s largest health insurer really wants its members to be proactive about their wellness so they stay healthy for longer. And its newest method of persuasion is all carrot (and tomatoes and apples and maybe some avocados, too). Blue Cross Blue Shield of Tennessee is partnering with Boston-based startup FarmboxRx to deliver monthly boxes of fresh fruits and vegetables to the doors of members as an incentive for undergoing health screenings. The more health screenings they complete, the more produce they receive.