X makes its Premium+ subscription fully ad-free, but there is (again) a catch

X (formerly Twitter) has updated its Premium+ subscription tier to show zero ads.

Want to fully get rid of ads on X? Now, there's a way (sort of), but it will cost you.

The company's official account just announced that its Premium+ subscription tier is now "fully ad-free."

Premium+ costs $20 per month or $210 per year, and it comes with a number of perks, including the ability to write rich-text articles on X, as well as the largest reply boost, which means you get the largest possible boost for your replies. It also includes everything you get in the cheaper, Basic and Premium tiers, including stuff like checkmark and early access to X's AI assistant Grok.

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When the company introduced the Premium+ tier in October 2023, it (maddeningly) did not come with the ability to fully get rid of ads, which were only gone from the For You and Following timelines. Now, ads should be completely gone, though it once again comes with a small caveat: According to X, users will still see "occasional branded content in less common areas."

Occasional branded content aside, this is now the tier to get if you love X, hate ads, and are willing to pay the price for Premium+.

For those users who don't like ads but don't hate them all that much, there's still the regular, $10 per month Premium subscription tier, which will reduce the amount of ads you see in the For You and Following timelines by half.

Elon Musk once famously tweeted that he hates advertising, so it's nice to see that those who share his disdain for ads can have an (almost) ad-free experience on Twitter. But Musk's relationship with advertising is a complicated one. Earlier this week, X sued advertisers claiming that they conspired to withhold billions of dollars in advertising revenue after Musk took over X (then Twitter) in 2022.