Harley-Davidson receives Bud Light treatment at Sturgis motorcycle rally

'It's time to expose Harley Davidson' campaign followed company's dive-down woke activism that has absolutely nothing to do with selling motorcycles

(ZEROHEDGE) – Harley-Davidson, America’s most iconic motorcycle brand, is reportedly being ‘Bud-Light’d’ at the 84th annual Sturgis Motorcycle Rally in South Dakota, following filmmaker Robby Starbuck’s anti-woke campaign against the company last month.

“It’s another day at Sturgis Rally and another day of the @harleydavidson tent being a ghost town with very few people walking inside. In a typical year their tent is PACKED,” Starbuck wrote on X on Thursday.

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In late July, Starbucks launched the “It’s time to expose Harley Davidson” campaign following the company’s dive-down woke activism that has absolutely nothing to do with selling motorcycles.”