Quick commerce is new e-commerce: What began as a gimmick is now a tsunami threatening traditional e-commerce platforms

Zomato's quarterly results highlighted Blinkit's impressive growth, reaching a ₹10k cr annual revenue run rate. Swiggy's Instamart and Zepto also gained significant traction. Quick commerce is reshaping the ecommerce landscape, compelling Amazon and Flipkart to respond strategically. Blinkit's success has driven Zomato's valuation past $25 bn, reflecting a broader industry trend towards rapid delivery models. This competitive shift is expected to benefit Indian consumers by enhancing convenience and offering greater discounts.