Festive season begins with a bang: quick commerce sees jump in sales

Blinkit and Zepto saw increased sales and expanded their product ranges for the festive season, targeting doubled SKUs for Diwali. With significant sales spikes for Rakshabandhan, the platforms also emphasised discounts and international orders. Mumbai-based rival Zepto said it aimed to deliver 3.5 million orders in the three days leading up to Rakshabandhan.