This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z

With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.