How deepfakes are radically shifting the creator landscape

Adobe Chief Strategy Officer Scott Belsky explains how developers are pioneering new ways to verify human-generated content.

Deepfake technology and the malicious use of AI is causing widespread anxiety, especially as we approach November’s U.S. election. Adobe’s Chief Strategy Officer and EVP of Design and Emerging Products, Scott Belsky explains what deepfakes mean for the media and creator landscape, and how developers like Adobe are pioneering new ways to verify human-generated content for everyday consumers.