Quick commerce platforms hit record sales during Rakshabandhan celebrations

Quick commerce platforms had a field day on the occasion of Rakshabandhan as the nation ditched exhaustive post-office shopping for quick hassle-free deliveries.

Blinkit, which holds about 40 per cent share of the quick commerce market, sold about 700 rakhis every minute.

"We'll cross all-time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (orders per minute), GMV, chocolate sales and most other metrics today! And at its peak - we hit 693 RPM (Rakhis per minute)," Blinkit CEO and co-founder Albinder Dhindsa wrote on X.

Zomato-owned Blinkit on Saturday announced it will take international orders on Blinkit till August 19.

"Folks living abroad can now place orders on Blinkit to send Rakhis and gifts to their siblings in India and we'll deliver in 10 minutes! Countries from where you can order -- USA, Canada, Netherlands, Germany, France and Japan," Dhindsa announced.

Zepto, which raised USD 665 million (about Rs 5,560 crore) in its latest fundin