This gentle but effective anti-aging cream is loved by shoppers and down to just $20 today

If you have sensitive skin, chances are you're tired of hearing suggestions for a retinol product to combat aging. While retinol might be the ultimate anti-aging ingredient, it's not right for everyone. In fact, it can cause red, flaking skin in some users — basically the opposite of what you're looking for in skin care! Still, there are tons of benefits to retinol, which is why skin care companies are always trying to come up with products that offer all the good and none of the bad. Amazon reviewers say LilyAna Naturals Retinol Cream fits the bill. The affordable cream — on sale for $20 right now — is formulated with ingredients such as hyaluronic acid, jojoba oil, shea butter and vitamin E to help nourish skin and balance out the powerful main ingredient.

Why is it a good deal?

Other retinol creams can cost hundreds of dollars, which adds up quickly if you use one regularly. That's why thousands of shoppers reach for this pick from Amazon. Get a tube of the potent yet gentle formula for just $20, down from $30 — that's 33% off. It's only ever gone a buck or two lower than this, so if you're waiting to pounce, now is the time. 

Why do I need this?

Infused with retinol, aloe, hyaluronic acid, vitamin E, green tea, shea butter and jojoba oil, this wildly popular anti-aging cream works to firm and smooth skin, reduce the appearance of fine lines and wrinkles, and even out your skin tone. Its nourishing mix of ingredients makes it a strong contender for those with sensitive skin, according to LilyAna Naturals fans. They also say it helps with a handful of beauty concerns like signs of aging, dark spots and more.

What reviewers say

More than 26,000 Amazon reviewers say this affordable anti-aging cream is an essential part of their skin-care routine.

"As an esthetician for over 13 years now, this product is phenomenal," said one expert shopper. "It helps to smooth the skin, tighten pores, balance skin (great for all skin types even sensitive), doesn’t leave me dry and flaking and I use it once a day."

"I have very deep wrinkles (I am 70 years old) and bought this after having read the rave reviews," said a second fan. "I use it day and night as directed, and I think that after having used it for three weeks I can truly see the results. I looked at myself in the mirror the other day and honestly thought that I look 'softer' than I have in a while."

"My skin has a much smoother and brighter appearance and looks firmer," a third reviewer wrote. "I get compliments all the time on how smooth my skin looks. I am 50 years old, and I am on my second bottle of this stuff. I won’t ever switch as long as the quality stays the same!"

"I use this before my moisturizer, and I feel it actually does help with some of the fine lines on my face," said yet another fan. "I also use it on my arms and the back of my hands to combat that weird crepey look. Don’t let the price fool you: It actually is good even though it’s not overly expensive."

Just be careful how much you dispense. As one shopper noted: "With this bottle, one full pump is too much, so I just press slowly until I get just a little — it goes a long way!"

If you're looking for something that gives you that fully rested look (even when you're anything but), take a look at one of our favorite under-eye concealers of 2024.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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