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Diamond houses strive to win back choosy Chinese buyers, plan $8-10 mn campaign with DeBeers

Last week, a meeting of natural diamond houses was held in Mumbai to discuss the road ahead. They have overcome the sudden crunch during the financial meltdown of 2008-09, but are sensing a different challenge this time around. Even De Beers, once a force to be reckoned with, is weighing new strategies.

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