FSSAI asks to exhaust packaging materials claiming 100% fruit juices by Dec

Food regulator FSSAI has given four more months till December-end to food business operators to exhaust all pre-printed packaging materials claiming '100 per cent fruit juices' in their packaged juice products.

The decision to extend the current deadline of August 31 has been taken following consultations with stakeholders.

In June, FSSAI had asked food business operators (FBOs) to immediately remove claims of 100 per cent fruit juices in advertisements as well as labels on packaged products, amid rising concerns over misleading claims.

"Based on the various representation received from stakeholders, it has been decided to extend the deadline for using pre-printed packaging materials. The new deadline for utilising these materials is now December 31, 2024," Food Safety and Standards Authority of India (FSSAI) said in an advisory to FBOs.

Additionally, the regulator said that products manufactured by FBOs before December 31, 2024 can be "sold in the market across all channels until