Wakefield Trinity • The emperors new clothes
Well I see img have now done another amazing deal with the RFL, “statement on their website announced: “Rugby League Commercial (RL Commercial) is set to supercharge its fan engagement through a partnership with Simon Data, a leading Customer Data Platform (CDP) for enterprise marketing teams, and Iterable, an AI-powered customer communication platform, to unlock data driven insights and hyper-personalized communications.
“Facilitated by IMG, the collaboration will enable RL Commercial to engage fans at the right moment across a broad range of use cases, reaching them on the right channel at the right “
Sounds an amazing bit of gobbledygook, I wonder in this partnership who is paying who is paying who ? So far from what I can see img have been paid for the work they’ve done by the RFL and revenue viewing figures etc seem to be reducing - for the 500k or so they’ve paid them I am certain a decent digital marketing and engagement agency would have achieved the same if not more for a significantly lower sum
“Facilitated by IMG, the collaboration will enable RL Commercial to engage fans at the right moment across a broad range of use cases, reaching them on the right channel at the right “
Sounds an amazing bit of gobbledygook, I wonder in this partnership who is paying who is paying who ? So far from what I can see img have been paid for the work they’ve done by the RFL and revenue viewing figures etc seem to be reducing - for the 500k or so they’ve paid them I am certain a decent digital marketing and engagement agency would have achieved the same if not more for a significantly lower sum
Statistics: Posted by Kirmudgeonlyisback — Tue Aug 20, 2024 6:28 pm — Replies 1 — Views 382