Paramount gets a rival bid from Edgar Bronfman for roughly $4.3 billion

It threatens to undo a planned acquisition by David Ellison’s Skydance Media, which signed a deal in early July.

Veteran media executive Edgar Bronfman Jr. has submitted a roughly $4.3 billion bid to take over Paramount Global through the acquisition of National Amusements, the family holding company that owns a controlling stake in the media company, a person familiar with the matter told Reuters.