Why the DNC is still using a logo designed for Joe Biden

The DNC logo was designed before President Biden dropped out of the race, but it still works as part of a larger Democratic brand universe.

The logo for the 2024 Democratic National Convention was designed in anticipation of President Joe Biden being nominated again, but even with him out of the race, organizers decided to keep it. The DNC logo is built around the three wavy red lines that make up the E in Biden’s former campaign logo, and suggest a waving flag. Designers at Wide Eye, the creative agency that’s worked with both Biden and Vice President Kamala Harris, affectionately refer to the mark as “the bacon.”