NBCU Inks TalkShopLive Video Commerce Pact, Kicking Off With E! and Paris Hilton Promoting Her New Album ‘Infinite Icon’

NBCUniversal is leaning into video shopping in a new deal with TalkShopLive. Under the partnership, NBCU and TalkShopLive plan to create shoppable livestreams featuring top talent from the media company’s properties, who will pitch sales of music, books, merchandise and more. The pact kicks off Thursday, Aug. 22, when both TalkShopLive and NBCU’s E! Online […]