India delivering double-digit sales growth of FMCG, tech durables from modern trade channels: Report

India stands out as the sole market in the Asia-Pacific region showing consistent double-digit growth in FMCG and tech durable sectors through modern trade channels, driven by premiumisation and festive period sales, as per a report by NielsenIQ. The country holds a dominant position in modern trade sales, with premium-plus pricing segments representing a significant portion of both FMCG and tech durables sales.