Tanishq Partners with Flam to Launch India's First Mixed Reality Print Ad for Tanishq Festival of Diamonds

Bengaluru (Karnataka) [India], August 21: Tanishq, India's largest jewelry retail brand from the house of Tata, has teamed up with Flam, a prominent mixed-reality platform, to create the brand's first-ever mixed reality (MR) print advertisement led by Tanishq's digital partner, Hiveminds Innovative Market Solutions, the Digital specialist unit of Madison World. This innovative campaign is centered around the celebrating special moments of Raksha Bandhan with their Festival of Diamonds campaign, and was brought to life with a collaboration between Tanishq, Flam, and Hiveminds. Readers can scan the QR code on the newspaper ad with their smartphones, bringing the static visual to life with dynamic video content. This unique experience allows viewers to delve into an immersive video experience with a heartwarming message, and seamlessly navigate Tanishq's online store to explore their wide variety of diamond jewelry. Beyond showcasing the products, this approach dictates a narrative that .