Cendyn names Jeff Cross new Chief Financial Officer

BOCA RATON, FLORIDA – Cendyn, a global integrated hotel technology and services company, announce the appointment of Jeffrey A. Cross as Chief Financial Officer. As the Chief Financial Officer (CFO) Jeff will play a pivotal role in steering the financial strategy and operations of the company. As a key member of the executive team, Jeff will oversee financial planning, risk management, and reporting to ensure the company’s financial health by managing budgets, forecasting future financial performance, and analyzing financial data to support strategic decision-making. Jeff’s leadership and expertise will be crucial in guiding Cendyn toward sustainable growth and achieving its long-term financial goals.

Jeff earned his BBA in accounting at The University of Texas, Austin. He is an accomplished Senior Finance and Operations Executive with close to 40 years of experience and leadership in Finance, Accounting, and Operations. Jeff spent the last 15 years in Private Equity backed companies including Uptempo, Arena Solutions, TravelClick, and Abila. At these companies, he has shown a proven ability to drive revenue growth, operational efficiencies, financial management, and lead cross-functional teams through outstanding people leadership resulting in multiple exits. 

“We are happy to welcome Jeff as our new Chief Financial Officer. With his extensive experience in the hospitality software industry and a proven track record of financial leadership, Jeff brings a wealth of knowledge that will be instrumental in driving our company forward,” said Jack Blaha, CEO. “His expertise will be invaluable as we continue to innovate and expand, and we are excited to see the positive impact he will have on our growth and success.”

“I am genuinely excited to join the Cendyn team as the new Chief Financial Officer. The opportunity to contribute to a company with such a strong reputation for innovation and excellence in the hospitality software and services industry is truly exciting. I look forward to working with the talented team here and supporting Cendyn’s continued growth and success,” said Jeff Cross, CFO.

The article Cendyn names Jeff Cross new Chief Financial Officer first appeared in TravelDailyNews International.