Transforming marketplaces: The power of smart integration and automation

In today’s rapidly evolving e-commerce landscape, the ability to adapt and scale across multiple marketplaces is paramount.

CrescoData, an integrations provider with more than eight years of experience, is at the forefront of this transformation. Acquired by Pitney Bowes in November 2021, CrescoData has helped thousands of sellers globally expand into new social and online channels through seamless automation.

Our expertise lies in bridging the gap between back-end systems and global marketplaces, offering automated solutions that drive growth, reduce manual workloads, and provide comprehensive oversight. Through one app and one process, CrescoData enables sellers to expand their online presence effortlessly while also scaling merchant onboarding for marketplaces or platforms looking to broaden their supported e-commerce channels.

Case study 1: IWorld – scaling across 20+ marketplaces

IWorld Australia has leveraged CrescoData’s platform to expand its reach across more than 20 marketplaces globally. By integrating with CrescoData, IWorld has been able to automate its listings, streamline inventory management, and synchronise orders across all platforms. This automation has allowed it to scale efficiently, reducing manual tasks and freeing its team to focus on strategic growth initiatives. CrescoData’s diligent support has ensured a smooth integration process, enabling IWorld to operate seamlessly across multiple channels.

Looking ahead, IWorld Australia envisions becoming the leading innovator in digital solutions and technology services within the region. Its commitment to harnessing emerging technologies and creating cutting-edge solutions is central to its strategy. With the support of an integration partner like CrescoData, IWorld is empowered to deliver these advanced solutions, ensuring that they meet today’s needs while anticipating future challenges. Its success is driven by a dedication to customer-centricity, delivering tailored solutions that foster strong, long-term relationships. Coupled with a proactive focus on innovation and a passionate, expert team, IWorld Australia continues to deliver high-quality solutions that set it apart in a competitive landscape.

“Thanks to CrescoData, we can now sell on over 20 marketplaces through a single, consolidated integration,” says Chad DeClase, director at IWorld. “The automation has been crucial in allowing us to scale efficiently and focus on growing our business without being bogged down by manual processes. The CrescoData team has been diligent and on the ball every step of the way, ensuring a smooth and successful integration across all channels.”

Case study 2: Cellars Market – enhancing seller onboarding with branded portal solution

Cellars Market, a niche liquor marketplace, is passionately dedicated to celebrating the artistry of boutique wineries, craft beer breweries, and distillers. As it continues to expand its offerings, now featuring over 210,000 alcohol-related products, the platform is actively seeking partnerships with innovative brands across the wine, beer, and spirits industries. This rapid expansion has not only enriched its product range but has also positioned Cellars Market as a sought-after platform for vendors eager to reach discerning customers.

Central to this growth is CrescoData’s branded portal solution, which has enabled Cellars Market to seamlessly onboard merchants from diverse source platforms, including Shopify and WooCommerce. The portal allows sellers to easily map their products to Cellars Market’s category and attributes taxonomy, eliminating the technical hassle and ensuring a smooth integration process. CrescoData’s automated integration and flexible Rules Builder cater to the unique needs of each merchant, while its dedicated support team promptly addresses any issues or requests, maintaining a high level of satisfaction across the board.

By joining forces with brands that share its passion for excellence, Cellars Market is not only enhancing its marketplace but also creating a synergy that benefits both the platform and its partners. Its commitment to collaboration and quality drives it to build meaningful relationships with producers, ensuring that customers continue to enjoy exceptional, memorable experiences.

“CrescoData’s solution has allowed us to seamlessly onboard a range of merchants using different source platforms, including Shopify, WooCommerce, and others,” says Shlomo Di Veroli of Cellars Market. “Any issues, change requests, or the creation of custom business rules were expertly handled by its support team, making the entire process hassle-free for us at Cellars Market and, in turn, for our merchants.”

Introducing Marketplace Maximizer: Empowering sellers of all sizes

Building on our success, CrescoData recently launched Marketplace Maximizer, a self-serve tool designed to empower sellers and brands of all sizes. This innovative solution leverages an enterprise-grade, headless/serverless architecture to provide advanced functionality at a cost-effective price point, making it accessible to businesses aiming to scale across multiple channels.

Marketplace Maximizer is the ultimate growth tool, enabling sellers to connect to numerous, ever-expanding marketplaces, manage listings, and automate key e-commerce operations such as stock management, order processing, and data flow updates. With this solution, businesses can harness the power of CrescoData’s integration expertise without requiring extensive technical knowledge or resources.

“Marketplace Maximizer is set to redefine how businesses approach e-commerce,” says Mark Gray, MD of CrescoData. “It’s a powerful tool that levels the playing field, giving brands of all sizes the ability to compete in the global marketplace.”

Shaping the future of e-commerce with CrescoData

CrescoData’s commitment to innovation and customer success is evident in the transformative results achieved by clients like IWorld and Cellars Market. Whether through our tailored solutions or the newly launched Marketplace Maximizer, we are dedicated to helping businesses unlock their full potential in the e-commerce space. Our expertise in integrations continues to drive growth, streamline operations, and deliver exceptional value to our clients across the globe.

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