How Distributors Used Dog Promos, Knitting Matinées and Missing People Posters to Promote Aki Kaurismäki’s ‘Fallen Leaves’ Around the World

Announced as the big comeback of veteran Finnish auteur Aki Kaurismäki, Cannes Jury Prize winner 2023 “Fallen Leaves” was one of the biggest Nordic successes worldwide between 2020-2023. So what inspired release campaigns were used by arthouse banners in territories as diverse as Taiwan, Norway and the Czech Republic to widen Kaurismäki’s core audience and […]