PCB Sells Broadcast Rights for Nearly Half the Reserve Price Amid Weak Demand
The Pakistan Cricket Board has agreed to sell the broadcasting rights for the international home matches between August 2024 and December 2026 for about half of the reserve sum it had set up.
At least PKR 1.48 billion less than the board’s initial reserve price of PKR 3.2 billion was received for the sale of the broadcasting rights for the Pakistan region, which were listed for PKR 1.72 billion.
Nonetheless, the PCB representatives assert—without providing any numbers—that the rights were sold for more than twice as much as they were during the prior rights cycle (FTP 2021 to 2024).
According to information that is currently accessible, the PCB recently sold the 28-month broadcasting rights for the Pakistan region to a consortium of ARY and Tower Sports in Pakistan. The PCB asserted that the sale price was higher than the previous deal.
According to the PCB, multiple offers were made during the “transparent tender process” that resulted in the rights being granted.
The rights are for 11 Test matches, comprising 26 ODIs, 24 T20Is, and seven in the 2024–25 season.
In the current and upcoming seasons, there are a few three-nation ODI series included in the ODIs.
According to information that is currently accessible, the PCB recently sold the 28-month broadcasting rights for the Pakistan region to a consortium of ARY and Tower Sports in Pakistan. The PCB asserted that the sale price was higher than the previous deal.
According to the PCB, multiple offers were made during the “transparent tender process” that resulted in the rights being granted.
The rights are for 11 Test matches, comprising 26 ODIs, 24 T20Is, and seven in the 2024–25 season.
In the current and upcoming seasons, there are a few three-nation ODI series included in the ODIs.
“It is far less than initially what the PCB had anticipated while keeping its reserve price of PKR 3.2 billion,” a source aware of the developments said.
Furthermore, the PTV acquired the broadcasting rights after obtaining a PKR 500 million sub-licensing from the consortium.
Consequently, the PTV and the consortium both secured lucrative partnerships, but PCB was unable to financially support the busiest season.
It’s interesting to note that Sky Sports is not interested in acquiring the rights for the UK, making it harder for the PCB to find a broadcaster in the country to air the Pakistan and England Test series in October and November.
However, the PCB is optimistic that, given enough time, it will locate a UK broadcaster for the series.
The post PCB Sells Broadcast Rights for Nearly Half the Reserve Price Amid Weak Demand appeared first on Cricket Country.